Welcome to orientation! In this section, I will be introducing myself to new students and sharing the story of how I came to the decision to start my own business and my journey so far.

It all starts with an idea. This section dives into the process of how we come up with our business idea, but more importantly also how we can make sure it’s a good one! Students will learn about brand mapping and be asked to complete their own brand mapping exercise.

Next, we move on to looking at who is going to be buying your product. This stage is an instrumental part of the course and will go on to inform a lot of decisions you make further down the line. Students will also be shown how they can harness cutting-edge AI technology to assist in this module.

In this section, we will be digging in further to find out what makes your brand special in order to form your all-important unique selling proposition

It’s time to start thinking of your brand as a person as we begin to assign it relatable attributes that will ensure your customer can make a real emotional connection to your brand. , We will be looking at things like personality, values and tone of voice.

In this section, we will be discussing designing, sampling and product development. Whether you’re starting from scratch or want to get the ball rolling with white-labelled products, this part of the course will walk you through both options with two real-life scenarios to show you exactly how I navigate these processes.

Next up we will be exploring your options when it comes to sourcing and manufacturing your products and packaging. We will be assessing whether it makes sense to keep things local or maybe overseas makes more sense for your brand. Either way, this module will help you make an informed decision that makes the most sense for you and your business.

Now you’ve got your beautiful shiny new product all ready to go, it’s time to look at where you will be selling your product. We will talk you through why Shopify is the best option for online selling and share with you my favourite apps and integrations to ensure a solid conversion rate on your site. I will also share with you additional selling channels that you can utilise to boost your turnover.

In the section, we will be running through best practices when it comes to the logistical side of the business. Making sure your products arrive quickly and safely is integral to your business’ success.

Marketing budget? Must be nice! I know too well the struggle of wanting to tell the world about your amazing new brand and products but not having the financial resources to back it when first starting out. That’s why in this section I will be sharing everything I have learnt over the last 6 years when it comes to marketing. We will discuss content creation paid ads, email and SMS marketing and my secret weapon - automation!

And finally, its time to get into the numbers. As part of this course, you will receive a free copy of our ‘What The Hell Is Going On’ Spreadsheet: (RRP £35) which is going to become an integral part of your business and its financial success. We will run through the spreadsheet and show you how to input your data to give you the insight you need to drive your business forward.